Problem
Cities are congested and driving is increasingly stressful. Parking is a pain, vehicles are complicated and expensive to manage. With the rise of ride services, owning a car is becoming less of a given. Car manufacturers were slow to realize that the experience users have with their cars is defined by much more than driving.
Experience Strategy & Design
The ultimate thought behind this project was to render car management effortless, as if it weren't a laborious necessity of owning a car. With anticipatory design and proactive user interfaces, the goal was to establish a relationship where the app's main purpose is not to hold user's attention, but grab it when needed, make it easier to get things done and get out of the way.
Manage your car from a distance. Get alerts when you leave the doors unlocked or when you should start defrosting the windshield on cold mornings.
Check status and be alerted when something is wrong
Car maintenance tends to be taxing, but it doesn't have to be. Sensors today—already pre-installed in most models—can easily identify problems, but their full potential hasn't been unlocked. Integrating them with digital solutions and dealerships can enable Fiat to readily guide users and suggest solutions, making the experience of mechanical mishaps smoother and less consequential.
Make it personal. Set your preferences: seat and steering wheel position, temperature, music, driving mode. It will automatically adjust as soon as you get in.
Share your car when you're not using it
Send a temporary digital key to family members and friends so that they can use your car when you're not. Also easily share it with other people via Turo and make extra money when you're out.
Driving should be complementary to other transportation systems. Sometimes it will be more reasonable to avoid driving. When that's the case, sharing may prove an efficient way to maintain the car's viability within a budget.