Envisioning what TV should be.
Dissatisfied with the experience provided by existing television products, I challenged myself to conceive from scratch what the best end-to-end entertainment experience should be—from a better physical design of the remote control to a whole new interaction model and entertainment service.
The adoption of multiple products and services to obtain a single result highlights an underlying problem in the delivery of television entertainment. Finding the right content to watch has also never been more overwhelming with so many options yet so little guidance.
Experience Strategy & Design
Smart TVs and set-top boxes tries to do too much to justify their value. The vision for this project was to keep the focus on what the TV does best, tell stories. In order to keep it simple yet relevant, a lot of thought was put on improving usability and interaction, but majorly into also crafting a service to unite all content creators in a single platform. Putting down that segregation of content currently imposed by apps.
Physical and digital interfaces were designed together to reach a natural interaction model. The simple UI paired with advanced touch gestures enabled a remote control that looks and feels much easier to use.
Interface designed to be minimal and unobtrusive
The design strategy established after the first few sketches was to focus as much
as possible on putting content on the center of users' experience. The interface should be supportive and help users get what they want without even noticing its existence.
A whole new way to distribute content
While cable TV harms the users' experience by organizing itself by channels, streaming services also don't seem to have the right approach due to a business model that doesn't satisfy the content creators and a catalog that—yet big—is often old and doesn't include the latest releases. This solution overcomes these problems by allowing users to sign up to individual creators in order to build their catalog, but yet have their content accessible through a unified system that doesn't separate content through multiple different apps.