An entertainment experience for the new generation.
Designed after I had just moved to Los Angeles, this project represents the craft and ideas of Julliane Alberigi and I who partnered at Huge with the intent to not only create a literal translation of Hulu’s mobile product, but leverage it with a unique vision for its service on the web.
Designing for a multitask platform like the web meant the competition for users' attention was going to be significant. Social media have been heavily investing on bringing short video content inside their platform, helping further decrease users' attention span when it comes to video consumption and making it harder for services like Hulu, whose main offer is one-hour long videos on average, to compete. Streaming services feel the pressure to mitigate users's decision fatigue since it not only harms the perception of the service but gives room for users to further turn to social media's short video content easiness to decide.
Experience Strategy & Design
Most streaming services today feels cold and not quite dynamic. The proposal for the web version of Hulu on the other hand was to make it feel alive and engaging, like there's always something new going on for people to dive in to and talk about. We attempted to address users' indecisiveness by not relying on computer suggestions that inspire no trust, but leveraging friends and real human curations.
Revamping the feed with curated collections by real people
In general, computers suggestions are not very compelling for people. They don't inspire trust. That makes decision making when you have an overwhelming amount of content ever more difficult. Everything basically adopts equal weight, feels similar and doesn't speak to the user. On this new proposed feed, users can still define their preferences and the service would still keep learning about them, but content would now be presented in a more convincing and conversational way.
With collections curated by real humans shared everyday, users encounter a feed that's more timely and compelling than cold computer suggestions that don't carry users' trust.
Using social elements to make it easier to discover, decide and engage.
See what shows your friends are watching live and what they liked, get recommendations and also share. When watching a live episode of your favorite show, see who is watching with you and what people are talking about on Facebook or Twitter. And eventually post your comments and engage with friends about the show without leaving the experience itself.